Québec Meets NYC · Community storytelling with ~300K reach
Public Affairs · Communications · Community
Building bridges between Québec and New York.
I create content, campaigns and community-driven projects that help Québec talent, brands and ideas show up with confidence in New York.
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I’m a Québec communications specialist based in New York, working at the intersection of storytelling, public affairs and community building.
Through Québec Meets NYC, I highlight people, businesses and ideas that show how Québec lives beyond its borders. My work blends bilingual content, digital strategy, partnerships, events and cultural storytelling.
From short-form video series to diplomatic communications and community events, I focus on one thing: creating connections that feel real, useful and memorable.
Portfolio
Selected work
A visual snapshot of projects across content strategy, community building, public diplomacy and campaign execution.
UdeM Alumni Series · Bilingual interviews in NYC
Francophonie videos · Cultural exchange through short-form content
DGQNY · Public affairs, monitoring and digital diplomacy
Benny & Co. · 40+ campaigns across Québec and Ontario
Paulinessence · Entrepreneurial brand and content strategy
Québec Meets NYC
A bilingual community platform highlighting Québec stories, people and initiatives in New York.
- Built a 2,000+ community
- Produced interviews, reels and event recaps
- Organized bilingual community events
- Reached ~300K people across platforms
Québec Government Office in New York
Public affairs and communications work supporting Québec’s visibility in the U.S. Northeast.
- Strategic monitoring and media analysis
- Talking points and briefing materials
- Digital content for international audiences
- Content strategy that increased engagement
Benny & Co.
Campaign execution, social media growth and performance analysis for a Québec restaurant brand.
- Executed 40+ campaigns
- Worked with Ogilvy and Valtech
- Supported 68 franchise locations
- Grew social channels and newsletter revenue
What I actually do
I turn stories into visibility, and visibility into connection.
My work often starts with a simple question: who needs to see this story, and why should they care? From there, I shape the message, create the content, plan the distribution and look at the results.
I’m comfortable moving between strategy and execution: writing captions, editing videos, organizing interviews, planning events, building partnerships, analyzing performance and making sure the final result feels native to the platform and true to the brand.
Contact
Let’s connect.
Whether it’s a campaign, a collaboration, an event or a Québec story that deserves more visibility in New York, I’d love to hear from you.